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MASKINHALLEN
tHE KABAL STORY: SCALING A WORLD-LEADING SAAS FROM STAVANGER
There’s no single way to build a global SaaS company - and this session doesn’t try to offer one.
Instead, it shares the Kabal story: how a Stavanger-based startup grew into a widely used logistics platform in the energy industry. The session focuses on the choices Kabal made along the way, what worked for them, and how their approach to ambition, focus, and international growth evolved over time.
This is not a playbook or a set of answers. It’s an honest look at one company’s journey—highlighting experiences, trade-offs, and lessons learned while scaling a product for a global market from Stavanger.
A story about building, adjusting, and finding a path that fit their reality.
JAN INGE PEDERSEN
CEO and Co-Founder, Kabal
Jan Inge Pedersen is the co-founder and CEO of Stavanger-based tech company Kabal. Over the past 15 years, he has led the company’s growth from a local startup to the energy industry’s preferred logistics platform. His talk explores the Kabal story, focusing on the grit, strategic ambitions, and international focus required to build a global SaaS powerhouse.