14:00

.:BIG
BETS

SCENE1

Innovation is on everyone's lips – but what does it really mean to cultivate a culture for impact-driven innovation? What does such a culture look like in practice, and how can diverse perspectives become key drivers of innovation with real-world effect?

In this session, we delve deeper into what truly drives innovation and how we can expand our understanding of the concept. We meet two strong voices with distinct yet complementary perspectives.

< Back to main program

CULTURE FOR INNOVATION:
DIVERSITY IN NEW DIMENSIONS

In Conversation with Marte & Marte

IMPACT STARTUP
MARTE SOOTHOLTET

Marte Sootholtet is the CEO and architect behind Impact StartUp, playing a pivotal role in its development since 2018. With over a decade of experience in social innovation and entrepreneurship, she is recognized as one of Norway’s leading experts on business’s role in social innovation. Marte is dedicated to leveraging the knowledge gained from accelerating a diverse range of impact startups, contributing to the emergence of new business practices where impact is not just a goal but a measurable reality.

University Of Stavanger
MARTE CECILIE WILHELMSEN SOLHEIM

Marte Cecilie Wilhelmsen Solheim is a Professor and Pro-Rector for Innovation and Society at the University of Stavanger. With extensive expertise in diversity, inclusion, and innovation, Marte combines insights from organizational theory, innovation studies, and economic geography. Her research focuses on how innovation thrives when diverse knowledge intersects, emphasizing the contextual factors influencing innovation. Marte is committed to exploring how diversity in experience, education, and cultural backgrounds fosters innovation and drives sustainable business growth.